This final thesis and the conducted research try to determine the follower's perception of influencers considering their attractiveness trustworthiness and expertise, and existence of relationship i.e. effect of influencers on endorsed brand equity perception. Measurement of follower's attitude towards influencers was based on Source-Credibility Scale while Aaker's brand equity model was used to measure follower's perception of influencer-endorsed brand equity. The thesis deals with the concepts of influencer and brand equity which provides a theoretical framework necessary for understanding the research and interpreting the research results. The results of the research showed that the followers have a fairly positive perception of influencers, while expressing their perception of the endorsed brand equity, they expressed a neutral attitude and partial agreement with the statements that examined the perceived brand quality, brand awareness, brand associations and brand loyalty. The conducted statistical analysis has shown that there is statistically significant relationship between the influencer's trustworthiness and perceived brand quality and brand loyalty, and that there is a statistically significant relationship between influencer's expertise and perceived brand quality which partially confirms two sub hypothesis. Consequently this confirms main hypothesis and shows that there is a relationship between influencers and brand equity perception.