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Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption
Rijeka: Sveučilište u Rijeci, Ekonomski fakultet, 2023. urn:nbn:hr:192:769118
Baričić, Hana
Sveučilište u Rijeci
Ekonomski fakultet

Institucijski repozitorij: Repozitorij Ekonomskog fakulteta Rijeka

Citirajte ovaj rad

Baričić, H. (2023). Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption (Završni rad). Rijeka: Sveučilište u Rijeci, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:769118

Baričić, Hana. "Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption." Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, 2023. https://urn.nsk.hr/urn:nbn:hr:192:769118

Baričić, Hana. "Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption." Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, 2023. https://urn.nsk.hr/urn:nbn:hr:192:769118

Baričić, H. (2023). 'Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption', Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, citirano: 04.11.2024., https://urn.nsk.hr/urn:nbn:hr:192:769118

Baričić H. Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption [Završni rad]. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet; 2023 [pristupljeno 04.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:769118

H. Baričić, "Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption", Završni rad, Sveučilište u Rijeci, Ekonomski fakultet, Rijeka, 2023. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:769118

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:192:769118
Podaci o radu
NaslovConsumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption
AutorHana Baričić
MentorJasmina Dlačić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Rijeci
Ekonomski fakultet
Rijeka
Datum i država obrane2023-08-30, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
In today’s modern society consumption is more prominent than ever before. Consumers mostly deal with a finite amount of time and resources, but infinite amount of wants and needs. In addition, consumer behavior is influenced by a variety of external and internal factors which govern it in a way that is sometimes difficult to express and comprehend even for those who are under their influence. The rise in popularity of social media has contributed to further intensification of this issue. As a result, phenomenon such as FOMO emerged. More novel concepts related to it, such as fomsumerism and fomsumer, are also examined in the theoretical portion of this thesis. The research that was conducted aimed to examine the connection between FOMO and different types of experiences, and what effect it has on them. To explore this question, qualitative research method was used. Individual interviews were conducted with five participants. The research results have shown that the majority of participants feel regret when missing out on experiences that involve hanging out with their peers, friends, family and loved ones. Additionally, most of them also report negative feelings and emotions caused by the fear of missing out. However, that sensation is momentary. Inperson conversations turned out to be the main source of FOMO.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:192:769118
Studijski programNaziv: Poslovna ekonomija; smjerovi: Međunarodno poslovanje na engleskom jeziku
Smjer: Međunarodno poslovanje na engleskom jeziku
Vrsta studija: sveučilišni
Stupanj studija: prijediplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (univ. bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaZatvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-01-16 12:44:23