In the first part of the paper, we delve into the concept of a project and project management. Global trends in medical practice increasingly emphasize the importance of providing preventive care and services, rather than merely responding to emergency medical needs. This evolution is particularly pronounced in the field of urology, where there is a growing emphasis on the need for preventive measures and adaptation to new market conditions. In line with this, the opening of a urology clinic becomes a crucial step in adapting to new economic conditions and market demands. Similar to dental medicine, urology faces the challenges of market competition and the need to provide high-quality services at reasonable prices. The project of opening a urology clinic encompasses analyzing the demand for urological services in the local community, implementing high technological standards, and collaborating with external experts for complex procedures. This initiative represents not only an opportunity to provide top-notch urological services but also to promote preventive medicine and enhance health in the local community. The integration of advanced technological solutions and a multidisciplinary approach enables the urology clinic to become a significant factor in improving healthcare and responding to the needs of the modern healthcare services market.