Export is a key factor in the growth of competitiveness of companies in today's globalized world. For a successful process of exporting a product to a foreign market, a detailed analysis of the market and the market potential of the product itself is required. On the basis of detailed analyses, it is possible to gain insight into the real situation on a certain market and to assess the possibilities for successful business on the same market. The paper analyzed and researched the current state of Podravka, the Canadian business environment, SWOT analysis of Podravka, and competition analysis. Based on the aforementioned analyses, an export strategy was selected, SMART goals were defined, and a segmentation strategy and a positioning strategy were selected. The aim of the research is to analyze the most successful strategy for exporting Vegeta products to the Canadian market. The methods of description and analysis, the method of comparison, generalization, specialization, historical method and synthesis were used during the research. Based on the research, it is evident that the best strategy for exporting Vegeta products to the Canadian market is indirect export.