prikaz prve stranice dokumenta Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect
Pristup korisnicima matične ustanove
diplomski rad
Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect
Rijeka: Sveučilište u Rijeci, Ekonomski fakultet, 2016. urn:nbn:hr:192:404040
Mužić, Matea
Sveučilište u Rijeci
Ekonomski fakultet

Institucijski repozitorij: Repozitorij Ekonomskog fakulteta Rijeka

Citirajte ovaj rad

Mužić, M. (2016). Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect (Diplomski rad). Rijeka: Sveučilište u Rijeci, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:404040

Mužić, Matea. "Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect." Diplomski rad, Sveučilište u Rijeci, Ekonomski fakultet, 2016. https://urn.nsk.hr/urn:nbn:hr:192:404040

Mužić, Matea. "Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect." Diplomski rad, Sveučilište u Rijeci, Ekonomski fakultet, 2016. https://urn.nsk.hr/urn:nbn:hr:192:404040

Mužić, M. (2016). 'Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect', Diplomski rad, Sveučilište u Rijeci, Ekonomski fakultet, citirano: 24.11.2024., https://urn.nsk.hr/urn:nbn:hr:192:404040

Mužić M. Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect [Diplomski rad]. Rijeka: Sveučilište u Rijeci, Ekonomski fakultet; 2016 [pristupljeno 24.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:404040

M. Mužić, "Analysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect", Diplomski rad, Sveučilište u Rijeci, Ekonomski fakultet, Rijeka, 2016. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:404040

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:192:404040
Podaci o radu
NaslovAnalysing the impacts on the consumers choice of fast food restaurants: the country-of-origin effect
AutorMatea Mužić
MentorJasmina Dlačić (mentor)
Član povjerenstvaJasmina Dlačić (predsjednik povjerenstva)
Član povjerenstvaIvana First Komen (član povjerenstva)
Član povjerenstvaMaja Vujičić (član povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Rijeci
Ekonomski fakultet
Rijeka
Datum i država obrane2016-09-27, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
Franchises as an organizational form of an entity have been present in the market for a long time now. They offer accelerated success of business due to already standardized quality and reliability. As the world is becoming more and more globalised, the market of international franchises is exploding. The situation is similar in the Croatian market and in the last few years there has been a great influx of international fast food franchises, in form of McDonalds, KFC, Burger King and others. The consumers’ reaction toward increased globalization and internalization, and also their preferences towards different offers of restaurants is the main object of this research. Their choices vary according to their age group, education, income level and preferences. One of the main concerns of this research is consumers’ variety seeking tendency, their desire for unique products ethnocentrism and traditionalism. In order to reach the perfect understanding of Croatian consumers and their tendency for fast food products purchase, there has been executed the qualitative research on their opinion. One of the main concerns of this research was to test the Croatian consumers’ reaction towards foreign products, and whether they perceive domestic products with higher quality.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:192:404040
Studijski programNaziv: Poslovna ekonomija; smjerovi: Financije i bankarstvo, Poduzetništvo, Menadžment, Financije i računovodstvo, Marketing, Međunarodno poslovanje, Informatičko poslovanje
Smjer: Međunarodno poslovanje
Vrsta studija: sveučilišni
Stupanj studija: diplomski
Akademski / stručni naziv: magistar/magistra ekonomije (mag. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup korisnicima matične ustanove
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2017-05-19 17:06:32