Entrepreneurship is the economic activity of individuals and groups of people that with certain investments and underwriting enter into a business venture with the aim of making a profit. When it comes to entrepreneurship, rightly says that everything starts from the idea. In fact, a good idea is a prerequisite for success, and the pursuit of the idea is the first step that must be taken to even take a step into the world of entrepreneurship. For coming up with new ideas are particularly important creativity and ingenuity. Today, success is the most important aspect of the business, and is shown by the income, expenses and results of operations. Also, the success rate can be expressed as a prerequisite for survival in the labor market. As an integral part of entrepreneurship, business plan is developed to entrepreneurs as possible to better prepare for the company's business in the coming period. A well – prepared business plan will create a trust with users, while bad business plan can create the impression of inexperience and lack of professionalism. In today's modern business, a business plan serves as an entrepreneur venture analysis, and is used to detect all the necessary elements for a successful achievement. In accordance with the business plan drawn up, the fundamental objective of drawing up a business plan relates to the study of profitability and feasibility of investing in a new venture in the case of creperie called „Sweet and salty“. The idea came from the love of making and degustating pancakes and the desire to offer something new in the city.