The main purpose of this thesis is to present the possibilities of improvment for tourism supply in the Imotski region of Croatia. This includes the analysis of the condition of all resources necessary for further development, problems identification and formulation of suggestions for improvement. In this paper special attention is devoted to the analysis of tourist resources on which further ideas for development are based. What contributes to the development of selective forms of tourism in the Imotski region is the preserved environment, good traffic connections, natural and cultural attractions, a wealth of accommodation capacities and gastronomy. Limiting factors are of administrative nature, mismatch of legal regulations, lack of educated local population, poor promotion and lack of financial resources. The entire region has a great potential for the development of numerous selective forms of tourism, and above all, rural tourism, cycling and adventure tourism. Positive effects of rural tourism development in the Imotski region are reflected in the economic development of the area, in the elevated standard of living, reduction of nemployment and the outflow of local population and in the preservation of natural resources.