The theme of this master's thesis is the importance of managing marketing activities in order to develop destionation Tučepi. The theoretical part of the work consists of literature related to marketing, marketing of tourism and tourist destinations, with a focus on marketing management in the specific environment of tourist destinations. Also, special attention is paid to the term destination management organization with marketing management as one of the main tasks. The work consists of theoretical and empirical part of the research developed on the basis of clearly defined problem. The research problem are problems that marketing with their efficient management should contribute to the development of tourist destinations. The aim of this study was to determine the importance of managing marketing activities at the level of destination. Work is also examining the possibility of tourism being a key element of economic development of destination Tučepi and its wider applicability in the management of tourism development similar destinations. The aim is to detect the possibility of extending the tourist season and increase the number of guests, also the possibility of a higher price positioning of tourism products and launching tourism offer of destination Tučepi to the global tourism market. The main aim is to highlight the need of strengthening the perception of the tourist offer of Tučepi. The main results of thesis research have found that it is possible to position specialized tourism product of destination Tučepi to a higher level upgrading existing toursim or creating the new one. The proposed models of positioning tourism of destination Tučepi are cultural and historical heritage, advanture tourism , rural tourism and elite tourism. Survey results also indicate the need for the development of selective forms of tourism, with an emphasis on sustainability, so the observed destination can be more competitive in the global tourism market.