Social media has proven to be an efficient and cost-effective way of finding new employees and serves as a good platform for progress for those employees who are already within the company. A well thought-out strategy, reduction in recruitment costs and availability of social networks to multiple users has led the company to achieve better business results. According to the latest research social media is becoming an increasingly useful tool in finding and attracting fresh talent. The possibility of real time communication with the enterprise and the promotion of the company is where there's added value. For the execution of a successful recruitment process it is vital to create; strategic plan and program provide the necessary skilled people who will lead the process of recruitment provide accurate and quality information about the vacancy to the candidates that applied. The use of social media facilitates a reach to a wide audience as well as the ability to target specific groups of candidates during recruitment. With the growth of the internet and the use of virtual platforms the ways businesses communicate is rapidly evolving. Social media platforms such as LinkedIn, Facebook and Twitter allow easier communication between employer and candidate. Data presented in this final article shows a large number of organisations trying to increase the use of social media for recruitment. There's no doubt that social media networks has increased the number of candidates applying for job opportunities and the outcome is the quality of selected candidates with better skills, experience and knowledge which in turn reduces the time companies spend on recruitment.