The purpose of the paper is to analyze the basic characteristics and types of life insurance products,as well as to look into UNIQA Insurance Company JSC and analyse the wide range of products we can purchase if we decide to conclude an insurance contract with UNIQA Insurance Company JSC. Among other things, the purpose of the paper is to analyse market of life insurance development of the Republic of Croatia. The research carried out has shown that life insurance is underrepresented on the territory of the Republic of Croatia. There are 15 insurance companies operating in the Croatian market and life insurance can be contracted in 11 insurance companies. In 2019, the Republic of Croatia has a 0.10% share in the European union insurance market, while the average life insurance premium per capita in 2020. in Croatia was 86 EURO. Croatian citizens know very little about the benefits of life insurance. As a result of the analysis of the development of the insurance market the Croatian market is poorly represented in comparison to the rest of the European Union and global markets. In UNIQA Insurance Company JSC there are six subtypes of life insurance that we can contract. The first three relate primarily to traditional life insurance, and these are life insurance with coverage for survivors and death, life insurance with coverage in case of death, life insurance with coverage of serious illnesses. Other insurances are investment insurances, a special form of life insurance that includes savings in investment funds. UNIQA Insurance Company JSC offers investment insurance contracting through UNILife18, investment life insurance and a special offer - DollarProtect21.