The primary function of this paper is to present the possibilities and benefits of applying sensory marketing to strengthen the competitiveness of integrated hotel products. Due to the time of pandemic which is still active in many places, especially those oriented to tourism, the current supply greatly exceeds the demand for services, especially in hotel services. The main goal of every hotel subject is to gain a competitive advantage in these moments and persuade customers to spend the night in their hotel. One way to accomplish this aim is through applying sensory marketing, carve into one of the 5 senses a person perceives, and leaving a mark. Creating memories, recollections, and creating awareness of the hotel subject. This paper provided theoretical features of the hotel, hotel products, and all its segments of primary, secondary, tertiary products and through them the application of sensory marketing. In addition, all the senses are systematized and supported by examples in practice. Through research, conscious and unconscious perception of selected respondents was examined about the values of individual services of the hotel entity and how they perceive the value of a particular service. Furthermore, in the results of the research, it is noticed that guests are still noticing different segments of additional hotel services through their photographs and that they influence the perception of product value, which is a starting point for further development and strengthening for the hotel entity to gain competitive advantages.