Traffic safety represents one of the most important priorities in today's society. With the increasing number of vehicles on the roads and the complex challenges of modern traffic, ensuring a safe environment for all road users becomes a key objective. In this context, marketing strategies and tools can play a significant role in improving traffic safety. By using marketing approaches and techniques, it is possible to influence the behavior of traffic participants, educate them about risks, and encourage them to adopt safe practices. The goal of this paper is to develop a marketing strategy that will result in reduced and more responsible use of mobile devices among traffic participants. It is emphasized that young drivers are a crucial group in traffic, and their safety is of paramount importance. The research results highlight the need for continuous monitoring of this issue and for collaboration between governments, traffic organizations, and social media to collectively work on addressing this problem and ensuring a safer future in road traffic for young drivers and all other traffic participants.