Creative industry includes all those activities which have potential for creating positive economic, commercial and touristic effects and which come as a result of creativity, skills and talent. Main feature of this industry focused on human creativity and intellectual property. Due to growing globalization, media integration and low transaction costs, the whole world has become singular and dynamic market for creative people Film industry, as one of the most important branches of creative industry, with high level of space integration, is able to model the development of cities, contributing to the growth of the tourism sector. Experts say that the promotion of destinations and some of the brands in the film is one of the most cost-effective forms of promotion, because the film allows tourists to "feel" a tourist destination before the visit. The main topic of this work is the impact of creative industries on tourism, by using film industry, both worldwide and in Croatia. Data processing gave us the insight into the positive and negative effects of creative industries regarding film industry in the GDP, employment, supply and demand on the market and the local community. The study shows us the extent to which measure film tourism is represented in Croatia, as well as how did Croatia used the gained publicity by recording some internationally popular films and series in the country. Secondary data from scientific and professional journals and books are used in this paper work. The data includes various sources that are connected in order to obtain new information.