Corporate social responsibility in the cosmetics industry is increasingly important. Companies in the cosmetics industry recognize their role in society and adopt practices that promote sustainability, ethics and a positive impact on consumers and the community. Through environmental sustainability, ethical practices, support for diversity and involvement in the local community, cosmetics companies can achieve success and contribute to the sustainable development of the industry in the long term. The paper analyzes the company Beiersdorf as an example. Beiersdorf is focused on innovation and research to provide the best products to its consumers. Corporate social responsibility is also an important aspect of Beiersdorf's business. Beiersdorf does not test its products on animals. Beiersdorf has spoken out against testing its products on animals. The company is committed to an ethical approach in the development and testing of its products and promotes the use of alternative testing methods in accordance with the principles of animal welfare. This attitude is reflected in all their brands and products. This commitment to animal welfare in cosmetic testing is reflected in Beiersdorf's corporate image and values. The company is committed to being a responsible and sustainable player on the market, offering quality products respecting ethical principles and the needs of consumers who increasingly value products that do not abuse animals.