Family businesses play a crucial role in the economy, especially at the local and national levels. The uniqueness of these businesses lies in their ownership and management structure, where ownership, control, and decision-making are typically concentrated within one family. This close connection between family and business can ensure long-term stability and commitment, but it also brings challenges, such as conflicts between personal and business goals. This paper analyzes the growth and development of the family business Supermarket TIM, with a focus on the key factors influencing its success. Special attention is given to strategy, innovation, and the succession process, identified as critical for the long-term sustainability and success of the business. The paper also examines the challenges the business faces, including conflicts within the family and balancing personal and business interests. Through a case study of Supermarket TIM, the paper seeks to demonstrate how applied strategies and innovations contribute to the company's adaptation to market changes. Special attention is given to the succession process, which is crucial for business continuity, but often presents challenges when transferring ownership and management functions to the younger generation. The goal of the paper is to provide insight into the dynamics of family business growth and development through the example of Supermarket TIM, and to identify strategies and approaches that can ensure long-term success in complex business conditions.