Tourism in Makarska started to develop at the end of the 20th century. Since then, there has been a continuous rise in the number of tourist arrivals and nights spent at tourist accommodation establishments. According to Defter's operative tourism indicator Makarska is classified as am area of significant tourist activity. Tourism in Makarska is characterised by seasonality and mass tourism, both leading to problems with communal and transport infrastructure. On the one hand, an enormous natural potential remains untapped, while on the other hand, visitors are in a constant for new contents and special interest tourism. Mount Biokovo is one of the most important natural resource that Makarska offers, and hikers are ecologically conscious guests who would have a positive impact on tourism in Makarska. In order to find out what extend tourists are interested in the offer of organised mountain climbing a primary sourvey has been conducted. The survey has been carried out among tourists staying at private accomodation and at checkpoints selling excursions. According to survey, 3/4 said that they had not been familiar with the offer of organised mountain climbing and almost the same number expressed their interest in it. These results show that every stakeholder in tourism, starting from the Tourist Board and tourist agencies to hotel chains and private accomodation owners should been involved in promotion of this form of tourism, which would consequently attract even more hikers to visit Makarska or motivate its already existing guests to mountain climbing.