This paper analyzes ethics, which is a set of principles of moral behavior of a society or social group based on basic social values. The business ethics in the operations of the selected hotels are also analyzed, in this case a study was conducted of the Esplanade Hotel and the Sheraton and Hilton hotel chains. Hotels must take care to introduce business ethics in their operations that will help them to build a good reputation about themselves, will have a good reputation in the long term and thus create trust and loyalty among their customers and employees. Business ethics implies that hotels in every business segment are responsible, honest and have a high degree of integrity in their business. When it comes to business ethics, it is very important to mention social responsibility. Hotels, operating socially responsibly, realize that they can fulfill the requests, wishes and needs of their consumers faster and better, and thus avoid unpleasant situations such as conflicts, complaints, compensation for damages and etc.