The chosen topic related to the construction industry is relevant because of its specific effect and impact on the entire economy. This thesis aims to show what business strategies are used in the construction industry in the Republic of Croatia. Conceptual definition of strategy, strategy development will be discussed, and the focus will be on business strategies. It will be written about types of business strategies. The work will also cover the process of strategic management. The concept, development, characteristics and trends of the construction industry will be described. It is important to emphasize the synergy of the construction industry and business strategy and the strength they have in their interaction. It will describe the issues and what are the challenges in the implementation of business strategies in the construction industry. It will be explained what business strategies are used in construction industry companies in the Republic of Croatia. The work aims to achieve the importance of understanding strategy, as well as business strategies in the construction industry and how they can become a competitive advantage of business and work efficiency. We will collect correlation and data on variables through qualitative empirical research. The research aims to examine the choice of generic business strategies in the construction industry in the Republic of Croatia. Data collection will be done using the semi-structured in-depth interview research method.