When conducting a company valuation, analysts have at their disposal different valuation methods and the choice of method depends on the size and changes in the life cycle of the industry in which the company operates. This paper presents an example of the company valuation process based on the example of the Podravka Group. Podravka is a major player in the food and pharmaceutical industry in Croatia and Southeast Europe, and due to its size and life cycle, the discounted cash flow method was chosen as the most appropriate method for valuation. The analysis carried out showed that on March 31, 2023, the intrinsic value of Podravka Group was estimated at EUR 81.5 per share. The obtained value implies that the share is overvalued by 12.8% compared to the market value of the company on the same date. In this paper, the results of the research will be presented in detail, including the various factors that influenced the final evaluation. The discounted cash flow method used in this analysis involves projecting a company's future cash flows, discounting them to their present value, and then adding them together to get the intrinsic value. Components that affect the valuation include the company's revenue growth, profitability, capital expenditures and weighted average cost of capital. Through a detailed analysis of Podravka's financial statements and other relevant information, this paper will provide a comprehensive understanding of the factors that influenced the final valuation and their connection to the company's overall operations. The findings of this research can be useful to investors, managers and other stakeholders in making informed decisions about their investments and business strategies.