Humanity today faces a number of challenges arising from the neglect of the negative impact of economic activity on the environment and society. Over the years, in order to maximize profitability, the harmful environmental and social impacts resulting from global warming, excessive pollution, reduced availability of non-renewable resources, etc. have been ignored. Because of these negative consequences that occur, promoting the development of the concept of sustainable development is the only correct way for the whole society. Therefore, socially responsible business and investment has become essential in the business of every financial institution. Socially responsible investing implies a strategy to take environmental, social and governance criteria into account when making investment decisions. So, along with the financial returns that are expected, we want to impact non-financial goals like social development, reducing pollution, adapting to climate change, etc. In such an investment environment, ESG risks arise, and the main measures to mitigate them are business operations in accordance with regulations. The most important regulatory provisions are the SFDR Regulation, the Taxonomy Regulation and the CSDR Regulation. By developing sustainable investment, going green and supporting socially responsible business and investment, green financial products are being developed. The sustainability-oriented investment strategy is most widespread in developed countries, mainly in Europe and the USA, and the main objective of this paper is to show the implementation and analysis of environmental, social and governance criteria in Croatian financial institutions on the example of a selected bank, investment fund and insurance company.