By analyzing and processing the available data, as well as looking at the development problems of the Bjelovar-Bilogora County, which include an unfavorable economic structure, the non-competitiveness of products that mean less export to foreign markets, as well as lower wages compared to the average wages in the Republic of Croatia, it follows that the economic potential it has not been used enough and that there is still a lot of room to improve the county's economy. First of all, it is necessary to improve and increase grants of small value for the economy in the county budget and direct them to maintain and improve competitiveness, increase grants in the preparation and application for EU funds, as well as grants for co-financing one's own participation in the use of EU funds. In order to come up with new guidelines for the use of small value subsidies, which are the subject of this work, a strategic analysis was made by conducting a survey, that is, a survey, which included businessmen and craftsmen from the Bjelovar-Bilogora County. The obtained results indicated the satisfaction of the beneficiaries of the received grants, but also the conclusion that grants of small value are not available to everyone due to the smaller and limited amounts for grants in the budget of Bjelovar-Bilogora County. Likewise, the research provides guidelines for the development and implementation of new low-value grants for the development and improvement of the competitiveness of the county economy. The regional coordinator, the County Development Agency as well as local agencies should increase their professional support to the economy in the preparation and application of projects and thus ensure that they are not financed from the county/local and state budgets. The strategic work plan of the agencies should certainly go in the direction of improving the investment climate, ensuring the availability of information, networking, connection and greater use of EU funds.