Managing distribution channels is one of the factors that ensures the success of products a company sells in the market. An electronic distribution channel reduces costs associated with distribution and sales and, from the customer's perspective, shortens the time it takes to purchase a specific product. Over the last two decades, more and more companies have been combining online sales with in-store sales. An omnichannel marketing strategy helps companies seamlessly integrate all their channels and make their numerous marketing tactics work together efficiently and effectively. Digital platforms are technologically mediated, allowing interaction among user groups and enabling these user groups to perform defined tasks. The main purpose of digital platforms is to facilitate transactions between different organizations, entities, and individuals, such as connecting buyers with sellers. Some of the world's largest digital platforms include Alibaba, Amazon, and Walmart. Selling through omnichannels on these digital platforms allows brands to reach the right customers at the right time through their presence alone, creating unique messages for their consumers, and providing a better customer experience.