The aging of the population, the decrease in the birth rate and the emigration of young people are key demographic trends that have affected many European countries, including Croatia. Development and changes in the real estate market have a significant impact on all segments of the Croatian economy, including the quality of life of individuals. The aim of this paper is to investigate the complex relationship between demographic processes and the real estate market in Croatia, which is defined through the analysis of demographic trends and the real estate market, and through empirical research on respondents views on the real estate market. Primary and secondary data were used. The paper describes the demographic trends that apply to the territory of the Republic of Croatia, such as trends in the total number of inhabitants, age-sex structure, fertility, birth rate, mortality, migration and household structure. An analysis of the real estate market was carried out, and the general characteristics of real estate, the legal framework, followed by a comparison of the real estate markets of selected countries. In conclusion, as part of the last chapter, a survey of attitudes about the real estate market and public policies towards the housing issue was conducted. Economic and demographic research as well as public policies recognize the exceptional importance of the real estate market in demographic processes. Fertility and migration are directly related to housing issues. Housing issues are also important for the elderly population, and new models of housing policies for the elderly are becoming important aspects of contemporary public policies. The real estate market is specific compared to other markets. The value of real estate is generally large and creates a direct impact on financial institutions, legislation, and monetary and fiscal policies. It also significantly affects the key branches of the Croatian economy, such as construction, tourism and trade.