The subject of the work is the analysis of entrepreneurship and the development of rural tourism on the example of Šibenik-Knin County. Rural tourism is an increasingly popular form of tourism and Šibenik-Knin County has great potential for the development of this type of tourism. The development of technology and the urban way of life requires the need to escape from the hustle and bustle of the city and the stressful way of life, which leads to an increasing interest of the public in rural tourism. The goal of the research is reflected through a detailed analysis of the current state of rural tourism in the Republic of Croatia, with special reference to the state of rural tourism in Šibenik-Knin County. A SWOT analysis of rural tourism in Šibenik-Knin County is also presented and a positive example of a successful entrepreneurial project of rural tourism Skradinske delicije from the town of Bićine near Skradin is analysed and described. Rural tourism is important because of the combination of agricultural production, tradition, gastronomic and eno offer and tourist services. Rural tourism can greatly contribute to the diversification of economic activities in rural areas and thereby enable the social and economic revitalization of such areas. The development of rural tourism promotes investment and improvement of housing in family farms and the improvement of agricultural production.