In the modern era characterized by rapid technological advancement, business processes have undergone significant changes. This paper examines the deep connection between digital transformation and business process management (BPM), with a particular emphasis on the role of BPMN. The evolution of business process management in light of rapid technological progress and digital transformation is explored, and the paper focuses on a profound understanding of business process modeling, with a special emphasis on the role of BPMN as a key tool in this context. However, the core of the research lies in the field of intelligent automation. While traditional automation methods have their place, intelligent automation, assisted by advanced technologies such as machine learning and artificial intelligence, represents a revolutionary shift in the business world. Through a real-world example in a specific company, the paper demonstrates the potential and benefits of intelligent automation. A detailed case study explores the application of intelligent automation in an IT company operating in Croatia. The paper highlights how and why intelligent automation, when applied and understood correctly, will be crucial for innovation and competitive advantages in the future business environment.