This research paper presents a survey of customer satisfaction in the system of direct sales of cosmetics. The aim of the research was to analyze the level of satisfaction of customers who use the services of direct sales of cosmetic products and to identify the key factors that influence their satisfaction. The research was conducted through a survey questionnaire that was distributed among users of the system of direct sales of cosmetics. The questionnaire included questions on various aspects of the customer experience, including product quality, service, availability, pricing and communication with sellers. The results of the research showed that the majority of customers have a positive experience with the direct sale of cosmetics and that they are mostly satisfied with the service provided. Product quality, variety of offer and speed of delivery have been identified as key factors influencing customer satisfaction. Also, the research revealed that consumers of direct sales of cosmetics value the personalized approach and advice they receive from sellers. Communication with sellers via social networks and personal contact are considered important channels of communication. These results provide important guidelines for improving the cosmetics direct sales service. Companies in this sector can use these findings to adapt their offer, improve communication with customers and ensure a high level of product and service quality. Considering the growing popularity of direct selling of cosmetics, this research contributes to the understanding of the needs and expectations of customers in this sector and provides guidance for further research and improvement of the practice of direct selling of cosmetics.