The location of a shopping center plays an important role when choosing which shopping center to choose or visit. Many factors play a role in choosing the location of a shopping center. We believe that location is the most important factor, because if we make a mistake in choosing the location, our business is in question, because without a good location, our business and our survival in the market are in question. The development of shopping malls is a result of today's consumer lifestyle, and the shopping malls themselves have become a part of our daily life. Most shopping facilities are more and more located in the outskirts of cities, and the extinction of shopping centers in downtown areas is happening, but more and more shopping centers are in the outskirts of cities. This article aims to show that the location and attractiveness of the center play an important role in attracting and retaining shopping center customers. It is of utmost importance that shopping center stage located in a place that consumers can reach quickly and that the contents of the shopping center are interesting, pleasant, safe, and entertaining. It is necessary to create a place where consumers spend their free time, stay as long as possible and come as often as possible. Using a survey questionnaire is used to investigate what is most important to consumers when choosing a shopping center or what role location plays in their decision to visit the shopping center.