The development of tourism in smaller, rural areas has become increasingly popular in recent years due to the unique experiences that these areas offer. Kalnik, as a small and underdeveloped tourist destination in Croatia, has received increased attention from tourists and investors in recent years. However, the attitudes of different generations towards the development of tourism in Kalnik and their impacts on the local community, economy and environment remain largely unexplored. This paper aims to investigate the attitudes of two different generations, Generation Y and Generation Z, towards the development of tourism in Kalnik. In addition to a detailed analysis of theoretical knowledge about attitudes, tourism destination marketing and destination management, for the purposes of this master’s thesis, a specific primary reconnaissance research was carried out using a survey method for data collection. The research results provide a detailed insight into the attitudes and perceptions of generations Y and Z about Kalnik and the potential offer of services and attractions in the destination. Based on the collected results, concrete recommendations are given for the improvement of the Kalnik tourist destination. This thesis aims to contribute to the understanding of how generations Y and Z perceive the development of tourism in a given area and how destinations can successfully respond to their preferences, adapting to the changing needs of modern tourists.