Modern organizations compete in changing and constrained contexts. Effective management helps in the distribution and management of financial and material resources, as well as human potential. Managers who have highly developed managerial skills successfully analyze the demands placed before them, prioritize tasks, optimize the use of resources and make informed decisions to increase productivity and profitability. Companies are also exposed to pressure from various stakeholders who have interests related to business activities. Company management, when balancing the company's business goals and stakeholders' interests, is often in a negotiation situation, and therefore negotiation skills are essential. The aim of the paper is to investigate the connection between managerial skills and business negotiation using secondary sources of literature and qualitative empirical research. In doing so, the paper uses Cameron and Whetten's inventory of managerial skills and Cialdini's six principles of persuasion, as one of the important aspects of negotiation, which are presented in detail in the paper. In order to discuss the importance of managerial skills and business negotiation practices, an analysis of the importance of the principle of persuasion in logistics was carried out.