Insurance activity represents one of the largest and most important aspects of the financial industry in the world. Furthermore, the services provided by insurance companies are important both for natural and legal persons, considering that it is about property protection or damage that is paid out in case of adverse events, whether the adverse event relates to health or property. With the growth of demand for insurance services, a large number of different services covering life and non-life insurance have developed, both in the world and in Croatia. The subject of this paper is the development and regulation of the insurance market in the Republic of Croatia. A well-developed insurance industry is essential for economic development. The financial performance of insurance companies has direct implications for the public, from policyholders to shareholders, from company employees to intermediaries, and from regulatory authorities to potential investors. The aim of the work is to define the key trends that apply in the Republic of Croatia and the European Union, and concern various insurance services, insurance companies and their regulatory framework. A special review is given to insurance in the automotive industry. When talking about the future of the insurance industry, especially vehicle insurance, new technologies will play a key role. New technologies offer the potential to create innovative services for consumers and make road transport safer, cleaner and more efficient, which represents the fundamental goals of further development of transport at the level of the European Union, as well as at the level of the Republic of Croatia.