In today's business world, changes in process management are a continuous way for a company to adapt to its dynamic environment. The modernity of the business is based on a quick and thoughtful reaction to every challenge that the company faces. Quite often, sudden and unpredictable situations can turn into a business crisis, if the company was not ready for a fast and appropriate reaction. This master's thesis includes the concepts of crisis and crisis management and is primarily oriented towards the management of crisis situations, with an emphasis on the characteristics and qualities of a crisis manager, the president of the company's board. Also, the concepts of charisma and charismatic leadership are presented with the aim of connecting the qualities of a successful charismatic leader in the context of crisis management. The research conducted through an online questionnaire examined the presence of crisis teams and the process of detecting risk signals, as well as the organization's readiness for crisis situations. At the same time, the expectations towards the management of the company in dealing with the crisis and dealing with it after the crisis are investigated. Also, the charismatic characteristics of the leader of the organization, his influence on the followers and the tendency to act for the benefit of the organization in uncertain circumstances are examined. 60 employees of large companies in the Republic of Croatia were surveyed, of which 83.3% do not hold a managerial position. Respondents answered 46 closed-ended questions with the possibility of multiple selection. The goal of the research is to analyze the role and effect of the charismatic leader of a business organization in facing and overcoming a business crisis. The results of the survey form indicate the presence of insufficiently organized preparedness for potential crises, in addition to the lack of crisis teams and predetermined processes for dealing with a crisis situation. High expectations were expressed for the management of the company in creating awareness about the crisis, assigning tasks and responsibilities and promoting the lessons learned from previously overcome crises. In addition, it has been shown that company leaders are extremely proactive and inspiring motivators towards the employees and that their engagement in recognizing opportunities and limitations from the environment is ubiquitous. Consistency in creating new ideas and emphasizing the importance of the employees' duties are the characteristics of a charismatic leader, who influences his followers. Large number of respondents completely and almost completely agree with the previous assumption.