The impact brought about by the coronavirus pandemic has had varying effects on different sectors and companies. These effects are contingent on a range of factors, which include the capacity to adapt to supply chain disruptions and the nature of production, whether with or without stocks. Across nearly all nations, efforts to respond to the crisis spanned nearly two years, with a focus on mitigating shortages of medical supplies and ensuring business continuity and employee well-being. This crisis is historically unparalleled, marked by distinctive attributes, such as its swift and global proliferation. Unlike prior economic downturns, the root cause did not originate from the financial or economic system. The paramount priority was safeguarding public health, which necessitated the swift implementation of various health measures, resulting in a sudden halt of economic and financial activities at both local and global levels. This paper elucidated the concept of a crisis, its underlying causes, progression stages, and the strategies employed for surmounting and recovering from crises. Additionally, it delved into the ways in which the overall crisis scenario impacted the operations of small and medium-sized enterprises in the Republic of Croatia. The aim of the paper was to show the necessity of crisis leadership and management for strategy formation and decision-making for the mastery and continuation of the company's work, along with the analysis of business performance based on financial indicators and quantitative analysis of the business of the small company Sofa IT d.o.o. with the use of financial statements. The analysis showed that the company successfully overcame the challenges of the crisis. During the pandemic, strategic decisions were made, including preserving jobs and physically returning workers to offices. In addition, the company developed a new product, expanded cooperation with bookmakers and rejected sales offers, which resulted in the growth and further success of the company.