Marketing promotion is a part of marketing activities. Mix of marketing activities, except promotion, also includes the product, price and distribution. Promotion can be individual and general. Through promotion, companies attract their consumers through various acitivities with the purpose of selling their products and ensuring the profit. Through these activities they position themselves on competitive market and ensure the demand for their product. Purpose of promotion is progress, increasing the customer satisfaction, profitability and sustainable balance without expences or economical gain. Promotion in tourism has its specialties because the consumer gets the whole image of product or tourist destination solely based on promotion material. There are traditional and modern forms of promotion. Traditional forms include commercials, flyers and posters. Modern forms of promotion exist in online environment, on internet pages and social networks. Technological advancement brought changes in marketing promotion of tourist destination. Althought the photography is traditional mean of promotion, the influence of photography remains the same. A user has a better visual perception and through photography makes an image of tourist destination he would like to visit. Promotional photographies affect the consumers awareness regarding the tourist destination and the product he wishes to buy. Photography in traditional medias and photography on social networks differ because on social media they are more numerous, they can be shared and they are in high quality. Marketing organizations in charge of promotion of the tourist destination on different levels affect the progress and the development of promotional activities on market. They adapt to changes and different types of consumers, tourists and travelers with the purpose of making them buy the tourist product for mutual satisfaction.