Life insurance is a fundamental instrument for protection against certain types of risks, especially nowadays, when exposure to risks is much more intense, and the need for insurance is increasing. It is impossible to avoid people's daily exposure to risks, but with adequate insurance it is possible to reduce risks to acceptable levels. The development of life insurance in certain countries is conditioned by numeros factors that primarily affect the demand for life insurance. The fact that can be assumed is that countries with more developed economies have a developed life insurance market, as well as greater opportunities to offer their citizens different forms of life insurance contracts. The digitalization of insurance distribution is connected to the aforementioned, the potential of which was fully utilized with the onset of the COVID-19 pandemic, when markets around the world were closed. In this paper, an analysis of different life insurance markets and key indicators of their development during the period 2018-2022, with reference to the period of the COVID 19 pandemic and the impact of the pandemic on the further development of the market, whereby an insight will be gained about the impact that the pandemic had on life insurance and its potential consequences/benefits.