The aim of this final thesis research is to understand the real estate market on the Adriatic coast in order to identify investment opportunities and comprehend market dynamics. The study can contribute to better preparation for strategic decision-making by investors, real estate agencies, and other stakeholders. Analyzing property sales and price movements provides insights into demand, growth prospects, and potential challenges faced by the market. Findings from the research on real estate on the Adriatic, including price movements and buyer structures, enable an understanding of key trends and market dynamics in the region. The research revealed that despite fluctuations, the real estate market on the Adriatic coast retains its dynamism and attractiveness to buyers. While property prices have been rising, especially along the coast, trends indicate slower growth compared to previous periods, which is linked to economic and climatic factors. The buyer structure showed significant interest from foreign nationals, with a focus on neighboring countries and broader international markets. Key challenges include declining domestic and foreign demand, as well as rising interest rates.