This thesis aimed to investigate the application of digitization in inventory management in the consumer goods industry. It focuses on analyzing how digital technologies are transforming traditional inventory management practices in the consumer goods industry, providing insight through the experiences of Atlantic Grupa's purchasing managers. The methodology used includes the analysis of secondary sources such as books, articles, magazines, websites and the like, and the analysis of primary data collected through interviews. The author investigated the roles and trends of digitalization in the consumer goods sector, and the effects of digitalization on inventory management were analyzed directly on the example of a company. The paper also explains how company management approaches the implementation of new technologies, what are the advantages of these technologies and the challenges they face in everyday business. An analysis of data security and integrity processes in inventory management is also given, and it also provides a view of the future and further development of technology in inventory management. The conclusions of this thesis show that the most important thing is which technology to choose and implement, how to coordinate different technologies to communicate with each other and ensure the safety of the coexistence of machines and humans. Digitalization can only intensify in the future, so it is necessary to continuously research and learn in order to exploit the full potential and advantages it offers in inventory management.