Modern business today requires the implementation of business ethics in all companies and organizations. Companies must always pay attention to the ethics of their decisions, especially if they want to break into the international market. The implementation of business ethics plays a significant role in increasing the company's reputation among customers and investors, which is very important considering the growing competition. The code of ethics represents the values and standards that the organization applies in its activities. The aim of this work is to present the fundamental features of business ethics both in the normal business and in crisis situations. A crisis is an unwanted and unforeseen situation that can affect any company. Crisis management is a process that includes three phases: preventive management, identification and reactive crisis management. Businesses that put a contingency plan in place can mitigate the effects of a crisis. Crisis management also conducts crisis training and educates not only its team but also the entire company about the activities needed in the event of a crisis. One of the foundations of crisis management is crisis communication, whose goal is to spread information among employees so that everyone is informed in detail about the crisis situation and future activities, and in the public, so that the company maintains a good reputation. On the example of the company in the case study, it is shown how it is possible to get out of the crisis as quickly and efficiently as possible and to sustain trust among employees, clients and partners. Through an interview with an employee of the company, the situation that preceded the crisis and the process of getting out of the crisis were explained in detail. At the end, certain recommendations were given on the implementation of business ethics and corporate social responsibility for other companies in both normal and crisis situations. At the end, certain recommendations were given on the implementation of business ethics and socially responsible business for other companies both in normal and crisis situations.