When publishing content on socal media like Instagram, influencers most often create content with the intention of monetizing it. A potential problem arises when part of the content is an underaged child who cannot give his consent to being posted on Instagram. This is precisely what the term sharenting means, and to what extent this practice affects the engagement of followers is the main goal of this thesis. Main purpose of this paper is to analyze this term. Measuring engagement is necessary when it comes to digital marketing if you want to make a profit from that business. Given the emotional role in increasing engagement, the assumption was that posts with children would bring more interactions on the profile. Three categories of influencers were selected for analysis, First category are influencers who often publish content that shows children without hiding their identity. Second category are influencers that often present their children online but with certain caution like hiding their faces. Last one is category of influencers who don't show childrens faces or publish children at all. Quantitative analysis of the profile of the three infuencers in the period from March 2023 to March 2024 showed how much promotional posts are represented in the total number of posts. Qualitative analysis of the mentioned content gave the conclusion that children's posts do not significantly increase followers engagement. Followers reacted the most to posts that show real life and situations they identify with, without necessarily associating it with a child's post or a promotional post. Analyzing all comments on just under 700 posts, it can be concluded that increased engagement occurs if the follower has a potential benefit from the interaction such as givaways.