The sports industry is a very broad sector that includes numerous sports organizations such as federations, associations, leagues and professional sports clubs that compete within them. In their management, sports organizations must constantly develop the business processes that run through them. These business processes are very extensive, from operational ones that assure stability and solvency, to those narrowly defined ones that incorporate very specific activities related to the sport that the organization is engaged in. The biggest contribution to the development of business processes is brought by new digital technologies and the ways in which they are implemented. The paper highlights the digitalization of processes, numbering the latest technologies that support business processes, also explaining their implementation. An integral part of digitally transformed business processes is process data analysis, which collects data on current processes within the organization and provides valuable information for the profession, which can make strategic decisions on the basis of this information on the further development of both the processes and the entire sports organization. In the paper, a qualitative analysis was brought out by using international scientific articles describing case studies from the research area, in order to determine the consequences and conclusions of the implementation of certain digital technology in the processes of sports organizations.