The subject of the thesis is family entrepreneurship and its management of relationships with stakeholders. Family businesses represent an extremely important part of the economy of every country because they offer many jobs. They represent a specific form of enterprise because it is managed by family members, and provides them with jobs and sources of income Family businesses often encounter numerous difficulties in their business because the private and business life of members is intertwined within it, which often leads to conflicts within the company. In order for family businesses to ensure survival, it is important that managers listen to changes in the market and react to them in a timely manner. For family businesses, it is important to recognize interest-influential groups and develop channels through which they will communicate with them and thus get information about their wishes and needs. The paper will use a combination of different methods using data sources from various available relevant domestic and foreign scientific papers and available professional books. The main data sources will be books in the field of entrepreneurship and business strategies that are focused on doing business in family businesses, as well as scientific and professional articles and databases available on the Internet. The paper will also use methods of induction and deduction, method of analysis and synthesis, method of compilation of previous research, the method of description and the method of comparison, where by methods of analysis, synthesis, generalization, induction and deduction, secondary data will be translated into conclusions. The aim of this paper is to point out the importance of managing relationships with stakeholders, which is achieved by adjusting the business strategy and listening to the environment within which the family business operates.