Corporate social responsibility is a relatively new concept that involves aligning the company's operations with the needs of society. Social responsibility deals with social issues and environmental issues. Companies pay great attention to the implementation of social responsibility in their business, and it is an important part of the company's business strategy. Taking into account the specifics of tourism, socially responsible business in tourism companies has a special significance. It is defined by various formal and informal standards and laws that bind and guide companies in terms of sustainable and responsible business. Tourist companies achieve numerous advantages by applying the concept of social responsibility and thus achieve better business results. Both Valamar and Maistra are one of the leading tourist companies in Croatia committed to the luxury segment of the tourist supply. Both companies are focused on increasing the quality of the tourist offer through intensive investments in order to achieve a competitive advantage and take the best possible position in the tourist market. Valamar and Maistra have recognized the importance of implementing social responsibility in business. Their socially responsible values are contained in socially responsible business policies, through which they define their rules and attitudes towards all key issues and carry out socially responsible activities. For their contribution in this area, the observed companies have won many awards and recognitions and improved their image. In order to determine the success of socially responsible business in the observed two companies, a critical review of the implementation of social responsibility was given. Finally, limitations of the method used were identified to clarify the contribution but also the shortcomings of the research.