The purpose of this thesis is film tourism in the Republic of Croatia and the mail goal is to define the role and importance of the film industry in tourism in the Republic of Croatia. Every destination in the world tries to recognize its potential, something that will attract visitors. That is why it is very important to define the goals you want to achieve in the future, to manage tasks well in order to achieve this goals, to stand out from the competition in order to achieve the best possible position on the market and to intrigue demand. In the last twenty years, film tourism has been developing, it is one of the specific forms of tourism that can attract a large number of visitors to certain countries and destinations. The film industry represents a creative and contemporary form of industry, and a film is defined as a visual projection that is rehearsed and that creates and causes psychological and emotional expressions in the viewer. Accordingly, the film industry in tourism combines two types of culture, film culture and travel culture. This thesis will analyze the role and importance od film industry in the Republic of Croatia itself, but also in certain destinations around this beautiful country that have become recognizable as a result. In destinations that develop film industry more intensively, it is visible the synergy of film locations, film tourists and tourism itself. This thesis defines the concept of film tourism and its demand, more specifically film tourists, analyze selected examples of film tourism and film events by destinations and selected cities in the Republic of Croatia. In order to analyze various possibilities and limitations of the development of film tourism in Croatia, a SWOT analysis of the offer of film tourism in the Republic of Croatia will be made.