Neurofinance, as a multidisciplinary field, explores how the brain influences financial decisions. This relatively new area combines elements of neurology, psychology, and finance to better understand human behavior in economic contexts. Given the significant impact that emotions and cognitive processes have on financial decisions, neurofinance represents a key to understanding some of the most important aspects of the human economy. Traditional finance assumes that investors are rational and make decisions based on available information to maximize their wealth. However, behavioral finance has shown that people often act irrationally due to various psychological factors. Neurofinance goes a step further and examines why and how such behaviors occur by observing brain and hormonal activity. Through techniques such as functional magnetic resonance imaging (fMRI) and electroencephalograms (EEG), scientists can observe brain activity while individuals make financial decisions. For example, certain areas of the brain, such as the prefrontal cortex, are activated during complex decisions, while the amygdala is activated during emotional reactions to financial risks. By understanding these processes, researchers can develop better models of human financial behavior. One key aspect of this research is the hypothesis about cerebral hemispheres and gender demographics. According to this hypothesis, different brain hemispheres may be responsible for different aspects of financial decision-making, and these differences may vary between men and women. The empirical part of the work, therefore, includes investigating gender differences in financial decisions, using neuroscientific methods to observe brain activity. Criticisms of neurofinance often relate to the complexity of interpreting brain data and applying these results in the real world. There are also debates about how much findings from laboratory conditions can be generalized to real financial situations. However, despite the criticisms, current research continues to explore these topics, providing ever deeper insights into the neurobiological foundations of financial behavior.