The Medvednica Nature Park is a rare example of the overlap between a protected natural area and the urban zone of a capital city. It is a space where natural and cultural-historical values intertwine and influence one another. The nature park offers an escape from the city, with a wide variety of wildlife and plant species, as well as numerous hiking trails where local residents and tourists can enjoy recreational activities and the beauty of nature. The goal of this research is to determine the extent to which the local population in the City of Zagreb is aware of the impacts and importance of ecotourism in Medvednica Nature Park. The research aims to contribute to the identification of current or future challenges in the development of ecotourism within the park, highlighting its limitations and providing recommendations for further study. The theoretical part of the work uses secondary data from scientific and professional literature, as well as online sources. The empirical part is based on primary data collected through a survey. The findings indicate that the majority of respondents believe that further development of ecotourism in the park could significantly improve the market for locally produced goods and create new employment opportunities for the local population, thereby strengthening the local economy. Additionally, participants recognize the positive impact on public infrastructure, which enhances the visitor experience and improves the standard of living for the local community. Ecotourism is perceived as essential for building the region's tourism identity, fostering the connection and preservation of local cultural values. Despite numerous advantages, there is divided opinion regarding potential economic and environmental challenges, such as rising prices and pollution, which suggests the need for careful planning and management of ecotourism projects.