Wherever we step, marketing is all around us. We see the impact of marketing activities in the abundance of products and services that are offered on the market every day. It is interesting that at home, at school, in a restaurant, on the street, in the neighborhood, in places where we have fun – we are exposed to various marketing activities that we cannot avoid at any moment. For many years, the automotive industry has been in a challenging environment full of non-stop innovation. Looking into the distant past, where the history of the development of the automobile begin to be a means of transport that will be self-propelled without the use of human or animal power. Due to the great specificity of the automotive industry, the question arises of how to be better that the competition in todays world and stand out from the crowd and lead in front of consumers. Consumers are offered a large selection of models, new brands, types of drives and engines. Electric cars have become a reality on roads around the world today. Hybrid and electric vehicle is still a big novelty compared to diesel and gasoline engine where people have divided opinions for buying and choosing such type of vehicle for themselves. This graduation thesis analyzes the impact of marketing activity on innovation occuring in the automotive industry. Also, is oriented towards the promotion of the automotive industry, which is part of public relations – at the same time, the most important segment of marketing. The focus is also on the British brand MG, which states that their vehicles are redisigned, electrified, charged and ready for everything that awaits in the future. The graduation thesis is supported by proffesional literature and an analysis of respondents views on innovations in the automotive industry that are beggins to be recognized and applied on the Croatian market.