The aim of this diploma thesis is to show what is actually integrated quality management (IQM) and how to apply it in tourist destinations such as Pakoštane and its surroundings. The quality management system for Croatian tourist destinations still a novelty, rather unknown, while many Mediterranean destinations already having positive results of an integrated quality management. Total Quality Management (TQM) as part of an integrated quality management is a way of life organization that introduces: continuous business improvement at all levels and activities, creates the right environment for collaborative work, trust and respect, the process approach a systematic, consistent and organized, applied techniques of Total Quality Management. Theory and practice of IQM confirms the need of integrated approach to the management of quality in tourist destinations as a destination and its tourist offer is defined many different participants and holders. The common goal of all the owners of the tourist offer is to achieve the satisfaction of tourists, the pleasure of the local tourism industry, the quality of life of local residents and environmental quality. Improving quality in Pakoštane means on the one hand, meeting the needs of tourists, on the other hand, the native population, while respecting the requirements of sustainable development. The economic potential of the Municipality is based primarily on the natural resources of the terrain and geographical features of the area. The fertile plateau Vrana Field is the highest quality acreage in this part of North Dalmatia and does not multiply exploited agricultural potential which in conjunction with the tourist offer a guaranteed market. Pakoštane really has a unique position, which is reflected in the accommodation between the Lake Vrana and the sea, including five national parks, which include Kornati, Paklenica, Plitvice lakes, Krka Waterfalls and North Velebit. Along with that here are the indispensable nature parks Telašćica and already mentioned Lake Vrana The current tourism model Municipalities no longer meets the needs of local residents and key stakeholders (municipality Pakoštane is looking for strategic solutions and levers that would enable rapid and sustainable transformation of the model). The municipality initiated the transformation of the existing tourism model through the implementation of several major projects, such as for exaple the construction of the marina. In order to achieve a higher level of services in tourism and that the higher the quality of the tourism product of Pakoštane is necessary to develop the Tourism Master Plan, developed tourist infrastructure, improve the quality and structure of tourist accommodation, develop selective forms of tourism, and to work on a systematic branding of Pakoštane as recognizable tourist destinations more categories. Pakoštane works in the tourist model of low profits and short seasons, which is based on private accommodations low quality, and where most of the key subjects aims to improve the model, primarily through the development of nautical tourism as well as with other specific forms of tourism which is already included in the spatial planning documents .