In today's world, characterized by uncertainty, information overload, and big data, companies must be prepared for sudden changes and rapid adaptation to such an environment in order to remain competitive. Key strategic business decisions primarily belong to company management, raising the question of whether there are tools and methods available today that enable more precise and efficient decision-making in the face of increasing business activity. The answer to this question lies in exploring the advantages of using artificial intelligence and implementing its tools and algorithms in everyday business operations. It is very easy to perceive that digital transformation is rapidly becoming an imperative for market competitiveness in a world where the application of new technologies is necessary rather than a matter of choice. The thesis aims to demonstrate how AI solutions can contribute to the growth and development of a company by increasing efficiency, improving quality, enabling faster and more reliable information and decision-making, reducing costs, and more. The thesis describes the contribution of artificial intelligence methods, using a real example from the business operations of the Croatian company Prvo plinarsko društvo d.o.o. To enhance the quality of business decisions and improve business processes within the company, PPD is implementing a system for predicting gas consumption trends using neural networks. By applying certain AI methods, the focus can be shifted to tasks where the human factor is essential, while automating repetitive and time-consuming tasks. The purpose of this thesis is to raise awareness and highlight the advantages of implementing artificial intelligence as a powerful tool for management to elevate business operations, making the company more capable of achieving business success in the digital age.