The thesis explain the definition, the historical development, the advantages and disadvantages of electronic commerce and actual trends in eletronic trade which encourage impulsive behaviour of the consumeres were explained. Impulse buying, its cause and consequences and the behaviour of women were also explained. In the last chapter the results of the survey were studied. Impulsive buying behavior represents behavior of consumers, which is not characterized by a careful consideration of the purchase or evaluation of the product, cause or a consequence of purchases. Impulsive shopping behavior is one that obligatory relies on the immediate pleasure or satisfaction appearace of strong instincts. The research is to determine the differences in the characteristics of impulse buying of fashion accessories in eletronic and classic trade. The research was conducted by a survey method. The aim and purpose of the study is to determine the difference in the characteristics of impulse buying of fashion accessories in the electronic and classical trade. The research was conducted on 188 respondents, 94.1 % of which were women. The Likert scale was used, the respondents were supposed to mark the degree of their approval/disapproval with a certain claim. In the end the results of the research were interpreted and the limitations of the research, recommendations to retailers and guidelines for future studies were mentioned.