The theme of this graduation work is based on the corporate social responsibility and consumer behavior. It is closely related with a Croatian company called DM; mentioned company has accepted and still continues to develop a strategy of corporate social responsibility and for many years is one of the most successful companies on the Croatian market. Decision on selecting this topic developed from the need for a deeper analyzing the implementation of corporate social responsibility in the process of two-way communication between consumers and companies. Topic work is processed through the theoretical part where it is used the study literature, and through empirical part based on the survey questionnaire. This work presents the basic concepts of social responsibility and consumer behavior for better understanding the results of corporate social influence on the consumer behavior in Croatia. The main goals of the research were to get a clear picture of a relationship between Croatian consumer societies, towards socially responsible companies, and to analyze the behavior of consumers based on the above mentioned terms. One of the research goals also was to determine the level of consumer knowledge about the corporate social responsibility, and to check whether the consumers consider social responsibility while choosing and buying product / service. The paper work is finished with a conclusion of the research, and at the end were offered some suggestions for future ones. The questionnaire research has shown that the majority of consumers have heard for a concept of a corporate social responsibility, but their level of knowledge about the same is still very low, which also confirms the conclusion that certain familiarity with the term doesn’t necessarily mean his understanding. Through the research is also defined the connection between a corporate social responsibly companies and consumer behavior, that leads to consumer loyalty towards the company that is socially responsible, as well as the fact that the most consumers consider social responsibility while choosing and buying product / service.