In today's unstable environment conditions the survival of the company was determined by its ability to be highly productive, innovative, and it is able to create a high job satisfaction. One of the key performance indicators of enterprises have become a number of innovations that bring competitive advantage to companies and market knowledge, which is counted in scarce resources, and its success depends on the efficiency, but about creativity and innovation. Innovation activities in modern business conditions are considered a key driver of business success, and overall economic development. Therefore, those in the literature often highlights a factor that leads to progress poduzeća.Inovativnost, proactivity, and risk appetite are the main characteristics of modern organizations in which a certain number of people investing their knowledge and skills to develop new products and services and open up new business opportunities, thereby continuously realized competitive advantages of the company, or, more precisely, implement entrepreneurial activity within the organization. The effects of innovation activities depends on several factors, this paper will explore the impact of employee incentive schemes as medijativne roles between individual creativity and innovation.